MOBILE MARKETING: MOST EFFECTIVE WAY FOR SELLING FAST

The week's must-read articles, reports, and interviews.

In This Issue
Mobile. Social. Social. Mobile. . .these are the two hottest areas in digital marketing right now, and this edition includes a few must-read articles that will help you stay on top of both. Our own Anoop Sahgal offers up five "Go-To Tips For The Modern-Day Mobile Marketer"--a CMO.com exclusive. Another exclusive--this time a slide show--has Aseem Chandra, VP, marketing, Omniture Business Unit, Adobe Systems (and CMO.com's parent company), offering some advice on how to prove the value of your social media campaigns. Also, don't miss: "B2B or 'B Not 2B'--Does B2B Social Marketing Work?"; "Ten Myths About Social Networking For Business"; and "Clash Of The Social Network Titans: Google+, Facebook, And Twitter." Finally, there are links to the latest "CMO Insider" posts in "Need To Know" and "Ask The Headhunter."
Until next time,The Editors of CMO.com

Top 10 Stories

Go-To Tips For The Modern-Day Mobile Marketer (CMO.com)
Mobile marketing is the next frontier in global customer engagement, making related strategies vital to any organization's success. But understanding that mobile is important isn't enough. It's time to think about what to do and where to start.

Slide Show: The Impact Of Social Media (Adobe/CMO.com)
According to Adobe marketing VP Aseem Chandra, his discussions with CMOs about social media are all the same. "In every conversation, CMOs pull me aside and whisper, 'What should I be doing in social media? What's the value of a Like? Why is my social strategy bombing?" he says. This slide show is an abridged version of what Chandra, a major force behind Adobe's new SocialAnalytics solution, tells them.

B2B or 'B Not 2B'--Does B2B Social Marketing Work? (Fast Company)
Experts can't seem to agree on whether social media for B2B marketing is effective or not. Conflicting views are not surprising, particularly in light of the dearth of convincing ROI sales metrics.

Ten Myths About Social Networking For Business (Forbes.com)
From the premise that everyone is on social media, to social media as a replacement for a Web site, following are 10 common social media misconceptions--spread by networking neophytes and so-called experts. Learn why they're perpetuated, with action plans for what to do about them.

Soft Sell vs. Hard Sell: What To Say And When (CMO.com)
By starting with a softer informational or brand message, you can often get people in the door, but sometimes it takes a little bit more of a push to actually get them to close the loop and make a purchase.

The Habits Of Highly Creative Marketers (AdAge.com)
Think outside the box. Let go. Take a risk. Obviously, there's some element of truth to the platitudes about creativity and marketing. But, really, what does it take to come up with truly innovative and effective ideas?

Clash Of The Social Network Titans: Google+, Facebook, And Twitter (MarketingProfs)
Google+, Facebook, and Twitter have their own unique strengths and niches. Which one is the ultimate answer for managing your brand's B2C and B2B relationships? This articles examines each one's network properties and social principles.

How CMOs Can Re-energize The Annual Planning Process (Forbes.com)
By applying fresh approaches to the annual planning process, chief marketers can achieve the delicate balance between sales' short-term needs with activities that will position the organization to succeed longer term. Following are some ideas that can transform the dreaded process into an opportunity to innovate.

CMOs, Gain Power: Don't Let Chief Marketing Obstacles Stand in Your Way (MarketingProfs)
Where does the CMO fit in at your organization? How CMOs are positioned can affect the influence they have over major decisions. Here are four ways CMOs can gain the power needed to be effective.

5 Internet Marketing Metrics Not To Obsess Over (HubSpot's Inbound Internet Marketing Blog)
There are usually a number of ways to measure the success of a given campaign, and often marketers get caught up in using every single metric available to them or obsessing over the least valuable ones. To help streamline the task, here are five metrics that probably aren't worth your time, along with suggestions for better alternatives.

Inside CMO.com

NEED TO KNOW: Is Your Social Strategy 'De Bomb' Or Bombing? (CMO.com)
I am a bit surprised that CMOs are still worrying about social-media marketing rather than already doing it, measuring its effectiveness, and even counting its ROI. If you are still asking these questions, though, we've just posted "The Impact Of Social Media," a very timely slide show about social marketing.

ASK THE HEADHUNTER: CMOs: Where Do You Come From? (CMO.com)
Marketing is a craft. You build your marketing chops one at a time, developing expertise that helps you get recognized. You'll probably work in more than one industry and product domain. You'll do your time, you'll pay your dues, and rise to the C-suite. Right? Well, maybe--but two-thirds of CMOs in a recent survey didn't come from the marketing craft. And no more than about 13% came from a sales background. So where do CMOs come from?

INTERVIEW: Hooters CMO Mike McNeil On Steinem, Sex Appeal And The American Way (AdAge.com)
"Every time someone criticizes us, our fans come to our defense," says marketing veteran Mike McNeil, who talked about how good wings are just as important as good-looking girls, and how his favorite part of the job is defending the brand from people like feminist activist Gloria Steinem.

REPORT: Measuring The Value Of Search (McKinsey Quarterly)
A world without search has become unimaginable. This report looks at five key developed and developing economies, identifying nine activities that are primary sources of search value, as well as 11 private, public, and individual constituencies, including advertisers and retailers, that reap the benefits.

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August 18, 2011

The #1 Way to Sell More Online

By: Brian Tracy
Let's be straight with each other… Do you want to see your sales grow right away? Are you sick and tired of struggling to generate leads, and to reach your sales goals?
You don't have to put up with those kinds of results or wait for them to happen someday.
If you know the simple secret to tapping into the fastest way to grow your sales, you can double your income right away.
For starters you should know that one simple sales tool is helping businesses on average grow by 9-12 percent a year even in this economy.
And those businesses that really understand the secrets to using this tool, are seeing their sales grow by 200% or more, yes even during this tough economy.
Want to be one of them?
Discover how right away »
The One Sales Tool That Can Double Your Income This Year
Online sales are continuing to grow each year and are predicted to grow steadily at least through 2014.
Now is the time to take action in creating a website that generates real revenue.
So, what's getting in the way? What's keeping your website from becoming your primary source of leads and helping you double or triple your sales this year?
Find the answer here »
Why Most Web Sites Don't Sell
There's a very simple secret to translating the time and money you've spent on your site and turning it into massive online profits.
The problem is, most websites don't build trust and without trust you can't close the sale. When a visitor comes to the site it doesn't convert them into a prospect, much less a client.
And as you know, no prospects and no sales equals no profits.
How Even Average Business Become Selling Superstars
Everybody has heard about how Amazon and Google and a few companies are making billions on the web — but what the press isn't highlighting is the thousands of small to mid-sized companies that are raking in hundreds of thousands of sales each month with their web sites.
So why are some websites making so much money and others so little?
The simple difference is that the business owners, the sales managers the people responsible for the money-making sites, have discovered the few simple secrets to getting more prospects, and more importantly how to convert those prospects into profits.
How We Profit Online
My website has been up and running for years, but I'm always looking for new ways to make it more effective and more profitable -- probably just like you. In early 2009, my staff discovered 'Insider Secrets to Creating Web Sites That Sell', created by Internet marketing expert Charlie Cook.
What we found were hundreds of ideas on how to not only get more traffic, but on how to convert the traffic we got into sales. Within just a few weeks our profitability had increased significantly and our business was growing.
You Can Generate More Online Sales In a Month Than Most People Do in a Year

Charlie's program spells out the steps you need to take in order to increase your web traffic, build credibility, and create a reliable, predictable conversion process that will have your website making you more money in no time.
How To Increase Sales Right Away
'Insider Secrets to Creating Web Sites That Sell' is so good that we continue to use it here at Brian Tracy International.
Now, Charlie has made it easy for anyone—Entrepreneurs, Small Business Owners, Professional Service Providers, Marketing Directors, Web Designers… anyone—to transform their website into a selling machine.
Charlie has just released the newest version of his online selling system and is offering an exclusive risk-free 30-day test drive for only $2.95.
I recommend it whether you're just getting started or have been in business for decades. You'll close many more sales and make more money.
Want more sales and higher profits?

When you use Charlie's online selling system you'll attract more prospects to your website and reliably and predictably make more sales. You'll convert more prospects to clients and discover how to make more money with our website.

I've persuaded Charlie to offer the first 200 copies of this online selling system for just $2.95 plus shipping so you can review it for 30 days and put it to the test.
Claim your trial offer copy before they're all gone!

About IWB CEO/FOUNDER

Frank Olugbemi Omotayo Alajiki is a young dynamic speaker, Who drew his inspiration from people like Bishop David Oyedepo, David McNally and Pastor E.A Adeboye among others. Frank delivers keynote speeches, breakout sessions and runs half-day and full-day seminars. He received a mandate to help people develop and release their God-given innate potentials thereby providing a network of highly inspired professionals towards building the nations of Africa. Frank’s foresight and unique style of communication and insights; prompted him to launch a programme tagged “Discovery Moment” in 2006 when he saw a need for integrated and creative brand approach for motivating people towards all round success. He is a member of united nation for African development and also a member of African youth development. Frank will be publishing a book entitled ‘Change’ in early 2012. Frank honours invitations to speak at any corporate organisations, schools and Christian religious cycle. To book Frank as your guest speaker, please call +234-7042078905, +234-8036531203 or E-mail us at insightworldbuilders@yahoo.com

Create Your Daily Personal Growth Schedule

There are seven disciplines you must develop if you want to achieve all that is possible for you. You can learn these disciplines through practice and repetition until they become automatic.
Goal Setting
Every morning, take three to five minutes to write out your top goals in the present tense. Get a spiral notebook for this purpose. By writing out your ten goals at the beginning of each day, you will program them deep into your subconscious mind.
This daily goal writing will activate your mental powers. It will stimulate your mind and make you more alert. Throughout the day, you will see opportunities and possibilities to move more rapidly toward your goals.
Planning and Organizing
Take a few minutes, preferably the night before, to plan out every activity of the coming day. Always work from a list. Always think on paper. This is one of the most powerful and important disciplines of all for high performance.
Concentration on your Highest-Value Activities
Your ability to work single-mindedly on your most important task will contribute as much to your success as any other discipline you can develop.
Exercise and Proper Nutrition
Your health is more important than anything else. By disciplining yourself to exercise regularly and to eat carefully, you will promote the highest possible levels of health and fitness throughout your life.
Learning and Growth
Your mind is like a muscle. If you don't use it, you lose it. Continuous learning is the minimum requirement for success in any field.
Time for Important People in Your Life
Relationships are everything. Be sure that in climbing the ladder of success, you do not find it leaning against the wrong building. Build time for your relationships into every day, no matter how busy you get.
Time for Important People in Your Life
These seven disciplines will ensure that you perform at the highest level and get the greatest satisfaction and results from everything you do. Study these seven disciplines and then make a plan for how you can incorporate each of them into your daily life.

DEVELOP PERSONAL SUCCESS HABITS

Personal Success Newsletter
July 1, 2011


Moving Upward and Onward
Don't Sell Yourself Short
It's not what you have but what you do with what you have that will determine your success or failure. Abraham Maslow, the great psychologist said that the story of the human race is the story of people selling themselves short. He said people have a tendency to settle for far less from life than they are truly capable of. Many people are spinning their wheels in careers where they should be moving rapidly onward and upward. Here's how you can put your career on the fast track.


Choose Your Parents Carefully
Someone once said that the key to success was to choose your parents carefully. That may be partially true but it is even more important to choose your job or career with great care. The choice of a job or occupation for which you are ideally suited comes before anything else. If you try to work at something you don't enjoy or don't believe in, you'll never be happy, and you'll never be successful.


Be the Best At What You Do
Which leads us to the next point. If you want to reach the stars in your career, you have to become excellent at what you do. You have to pay any price, go any distance, spend any amount of time necessary to "be the best." Extraordinary rewards only go for extraordinary performance; average rewards for average performance; below average rewards, insecurity and failure for below average performance. And here's a vital key, you are being paid today exactly what you're worth - no more, no less. If you want to earn more, you must increase your worth, your value to others.
This program is packed with 13 of Brian's best programs, PLUS 3 fantastic bonuses! You won't find a success package like this anywhere else...great as a gift or for yourself. Learn more here>>


The Key to Motivation
The reason why choosing the right career, why doing what you love to do is so important, is because unless you really care about your work, you will never be motivated to persist at it until you become excellent. And until you become excellent at what you're doing, you can't move ahead.


The Key to Peak Performance
The antidote to these fears is the development of courage, character and self-esteem. The opposite of fear is actually love, self-love and self-respect. Acting with courage in a fearful situation is simply a technique that boosts our regard for ourselves to such a degree that our fears subside and lose their ability to effect our behavior and our decisions.

Action Exercises
Here are two things you can do to be more successful in your career.

First, set high standards for yourself and recognize that anything that someone else has achieved, you can probably achieve as well. There are no limits.

Second, select one key skill area that is important in your job and resolve to become absolutely excellent in that area. Start today to get better and better

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IWB as an organization has been empowering business professionals by sharing proven knowledge with people all over the world. His techniques will allow you to reach your goals and achieve the unthinkable.

© 2011, Insight world builders. All Rights Reserved.

INSIGHT FOR TODAY

Time Management Tools and Techniques
There are five time management tools and techniques that you should practice for maximum productivity and good personal organization. Each of them takes a little time to learn and master, but pays you back in greater efficiency and effectiveness for the rest of your life.

1.  Use a time planner. The first time management tool that you need is a time planning system that contains everything you need to plan and organize your life. The best time planners, whether loose-leaf binders or electronic versions, enable you to plan for the year, the month, the week, and for each day. A good time planner will contain a master list where you can capture every task, goal, or required action as it comes up. This master list then becomes the core of your time-planning system. From this master list, you allocate individual tasks to various months, weeks, and days.

2.  Always work from a list. Every effective executive works from a daily list. It is the most powerful tool ever discovered for maximum productivity. When you create your daily list, you begin by writing down every single task that you intend to complete over the course of the day. The rule is that you will increase your efficiency by 25 percent the very first day that you start using a list. This means that you will get two extra hours of productive time in an eight hour day from the simple act of making a list before you start work, of everything you have to do that day. You can bring order out of chaos faster with a list than with any other time management tool.

3.  Organize your list by priority. Once you have a list for your day's activities, the next step is for you to organize this list in order of priority. Once your list is organized, it becomes a map to guide you from morning to evening in the most effective and efficient way. This guide tells you what you have to do and what is more or less important. You will soon develop the habit of using your list as a blueprint for the day.



4.  Use any time management system you like. The variety of personal digital assistants (PDA's) and computer-based time management systems available today is absolutely wonderful. No matter what you do, in whatever field, there are digital time management systems that you can tap into or load onto your personal computer or mobile device to help organize every part of your life.

5.  Set up a "45-file system." There is a simple method of organizing your time and your schedule for up to two years in advance. It is called the "45-file system." This is a tickler file that lets you plan and organize your activities and callbacks for the next twenty-four months. This is how it works. First you get a box of forty-five files with fourteen hanging files to put them in. The forty-five files are divided as follows: There are thirty-one files numbered one through thirty-one for the days of the month. There are twelve files for the months of the year. January through December. The last two files are for the next two years. This is a wonderful system that you can also use with hanging files in your desk drawer.

Action Exercise
Get a time planner of some kind, whichever format you are most comfortable using (eg digital or paper), and invest the time necessary to lean how to use it. The payoff in saved time and increased productivity will be enormous.

INSIGHT FOR TODAY

Four Ways to Test Your Idea
How to be sure that you have a great business idea before you put time and money into it.
There are four great ways for you to test any product or service idea before you start a business built upon it.
The Best Source of Advice
Number one, seek out people who are already in the same business and ask their opinions of the product or service. Many people have saved themselves an enormous amount of time and money by finding that people who are already in the business wish they weren't in the business and who wish they hadn't invested the time or money to get in the business in the first place. So go and talk to them. Ask them what they think about the business. Ask them if they would recommend that someone else get into the business. Don't be shy or secretive.

Ask for Feedback On Your Idea
Every so often, at seminars, I have people come up to me and ask me if I would give them some advice on their business, and I say, "Well, what is your idea?" And they won't tell me what their idea is because they're afraid somebody will steal their idea. The fact is that ideas are a dime a dozen. So be perfectly open. Tell people what you're thinking of doing. And get feedback from people who are already in the business. That alone has saved me hundreds of thousands of dollars. It may even have saved my financial life on a couple of occasions.


Ask Your Bank Manager for Advice
Number two is to ask your bank manager for his opinion or advice. A bank manager, who deals with commercial accounts, very often has a tremendously accurate sense for what kind of businesses will succeed and what kind won't. One 5-minute interview with my bank manager a few years ago saved me $200,000 dollars in an investment. He pointed out to me the weaknesses in the particular business I was looking at getting into, and I had no answer for him. So I didn't go into the business and the people who did lost everything that they put into it. Ask your bank manager. Your bank manager can be one of the very best sources of business advice.

Check With Family and Friends
Number three, ask your friends, ask your family, ask your acquaintances for information. Family members are very good targets for market research. Ask your family and friends if they would buy the product or service that you're thinking of offering. How much would they pay for it? Listen to their questions. Listen to their criticisms. Listen to their concerns. Because if you can't answer their questions and concerns in a logical and believable way, it could be that there's something wrong with your idea.

Talk to a Potential Customer
The fourth way to do market research is to visit prospective customers for the product or service and ask if they would buy it. If you're thinking of selling something to a company, go to the type of company that you would sell it to and ask if they would buy it if you produced it. If you're thinking of selling something through retail, go to the retailer and ask them if they would buy it or sell it. Ask the customer. Customers are very open and very candid and sometimes they'll give you insights that will be worth their weight in gold. If you're going to sell through a retailer, ask the retailer if he or she could sell the product if they were carrying it. Why or why not?

Action Exercises
Now, here are two things you can do immediately to test your ideas more thoroughly before you invest in them:

First, visit people who are in the same business and ask for their opinions. Call them on the telephone. A person already doing the business is the best source of advice in that business.

Second, ask your bank manager for advice. Lay out your business plan or idea to him or her and ask for his or her candid feedback. This could save you an enormous amount of time and money.

Recommended book

"21 Great Ways to Start and Build Your Own Successful Business" by Brian Tracy